If you\u2019re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results\u2026 Radio! Here are ten reasons why radio is your best choice (courtesy of the Radio Advertising Bureau).<\/p>\n

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1.) Radio sells with immediacy. Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day. Can there be a better time to reach customers than on their car radio while they are driving to do today\u2019s shopping?<\/p>\n

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2.) Radio sells everywhere. Radio is the only true mobile medium. In the car, at work, and at play, radio is there\u2026 the companion and the advertising force your customers take with them wherever they go.<\/p>\n

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3.) Radio sells with intimacy. In your personal life, when you have something very important to communicate to someone, which would you prefer \u2013 to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.<\/p>\n

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4.) Radio stars in the theatre of the mind. Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song? With word pictures and emotion-evoking sounds, radio\u2019s theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend.<\/p>\n

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5.) Radio escapes advertising\u2019s clutter. Today\u2019s newspapers average 2\/3 ad copy to 1\/3 editorial copy. TV spends about 1\/3 of its time on advertising. Today\u2019s radio, at about 10 minutes of advertising per hour, devotes less than 1\/5 of its time to ads. Radio is the uncluttered medium.<\/p>\n

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6.) Radio is the cost effective medium. Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down). Radio advertising costs grew less than any other major form of advertising.<\/p>\n

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7.) Reach is nice, but frequency sells. Newspaper and TV are reach media \u2013 they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three- times-plus frequency that effective advertising demands \u2013 except on radio. Radio is the reach and frequency medium you can afford.<\/p>\n

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8.) Radio\u2019s targeted advertising sells. Radio\u2019s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer\u2019s interests. You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. Radio\u2019s unique targeting ability saves you money.<\/p>\n

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9.) You\u2019re always on the front page with radio. With radio advertising you are front and center in the listener\u2019s attention span when your ad is on the air. You\u2019re never buried on page 42 and you\u2019re never surrounded by your competitor\u2019s ads. With radio, you are always on the front page.<\/p>\n

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10.) Radio is an active medium in an active society. Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today\u2019s hotly competitive marketplace demands an active medium. That\u2019s radio!<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results\u2026 Radio! Here are ten reasons why radio is your best choice (courtesy of the Radio Advertising Bureau).     1.) Radio sells with immediacy. Research proves that radio regularly reaches consumers within two […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"nf_dc_page":"","footnotes":""},"_links":{"self":[{"href":"http:\/\/statebroadcasting.com\/wp-json\/wp\/v2\/pages\/88"}],"collection":[{"href":"http:\/\/statebroadcasting.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/statebroadcasting.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/statebroadcasting.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/statebroadcasting.com\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":2,"href":"http:\/\/statebroadcasting.com\/wp-json\/wp\/v2\/pages\/88\/revisions"}],"predecessor-version":[{"id":622,"href":"http:\/\/statebroadcasting.com\/wp-json\/wp\/v2\/pages\/88\/revisions\/622"}],"wp:attachment":[{"href":"http:\/\/statebroadcasting.com\/wp-json\/wp\/v2\/media?parent=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}