In today’s economic environment, advertising continues to play a vital role in the success of your business and the cost of advertising has become one of its most important components. As television and newspaper audiences shrink under the assault of websites and social media, radio as an advertising medium continues to be one of the best places to spend your precious marketing dollars. Only radio offers the winning combination of high reach, high targetability, high frequency and low cost that – when combined with direct-response advertising techniques and a well scripted campaign – can drive new customers to through your doors and be the main engine for growth and profit in your business.
It’s affordable – cost is probably the most important and obvious characteristic that makes radio such an attractive advertising medium. Compared to tv and print, you get a bigger bang for your buck with radio because your hard earned dollars are spent on playing your ads – not making them. a good radio schedule – targeting your preferred customer base – will have a lower price and will reach a wider audience. Less cost, more people = win/win.
The long arm of radio – state broadcasting radio stations reach more people than any other media outlet throughout central Georgia. With five stations covering 30 counties with a population of more than 750,000 potential customers, state broadcasting reaches tens of thousands of future clients outside the reach of the paperboy or the cable guy. according to Arbitron’s “radio today 2010: how America listens to radio,” more than 90% of all American’s 12 years and older listen to the radio each week. in the car, at work or during the game, radio reaches where others can’t.
Cater to your audience – advertising of any kind must reach your target customers or it provides no benefit. You must reach the right people at the right time with the right message at the right cost for advertising to work as it should. This is more possible with radio than other formats as the print audience has dwindled while the television audience – thanks to 100s of channels on cable and satellite – has fractured. the different programming formats at radio stations appeal to a wide variety of audiences. In other words, different stations cater to different tastes and marketing segments. This makes it easier to target the people you want to receive your message. Just buy the formats that cater to the target demographic for your business.
Call us today at (478) 272-4422 for a free consultation.